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All of the following are characteristics of the innovation that will affect adoption and diffusion except

a. attributes that affect performance but are not perceived by consumers.

b. the perceived value of the innovation.

c. the uncertainty associated with the innovation.

d. the extent to which consumers must learn new patterns of use.

e. the innovation

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Related questions

An economy can produce various combinations of food and shelter along a production possibilities curve (PPC). Suppose a technological innovation resulted in a new, higher-yielding crop that generated more bushels of grain for a given set of land, labor, and capital resources. If this innovation did not affect the productivity of shelter production, which of the following would be true?

a. The PPC will shift outward equally along both axes of the graph.

b. The PPC will rotate inward along the food axis, but will not shift on the shelter axis.

c. The PPC will rotate outward along the food axis, but will not shift on the shelter axis.

d. The PPC will not change.

Which of the following statements is true of postpurchase behavior?

a.

Consumers tend to increase dissonance by justifying their purchase decision.
b.

Consumers expect certain outcomes from a product after making a purchase.
c.

Marketers encourage customers to have doubts even after they purchase a product.
d.

Communication with consumers does not help in reducing cognitive dissonance.

Which of the following statements is true of nonmarketing-controlled information sources?

a.

It is monitored anonymously by marketers acting as nonmarketing agents to promote their product.
b.

It includes Internet forums and other forms of public sources of information.
c.

It is biased towards a specific product because it originates with marketers promoting that product.

It includes mass media advertising like television, and newspaper advertising.

Which of the following statements is true of the factors determining the level of consumer involvement?

a.

Involvement is not related to consumer interests.
b.

Consumers are not involved when the perceived risk in purchasing a product is high.
c.

Involvement decreases as the social visibility of a product increases.

Consumers become less involved in the purchase of a familiar product.

Which of the following is an individual characteristic that influences a person's buying decisions?

a.

Culture
b.

Gender
c.

Learning

d

In the consumer decision making process, _____ uses information—either based on past interactions or collected through external sources—to instantaneously customize the customer experience.

a.

Proactive personalization
b.

Contextual innovation
c.

Journey innovation

Selective exposure

During an external information search, a consumer is most likely to enlarge his search and consider more alternative brands when:

a.

the product or service to be bought is a frequently purchased, low-cost item.
b.

the perceived risk of the product or service to be purchased increases.
c.

the consumer is confident of making a purchase decision with the information at hand.
d.

the consumer is knowledgeable and well informed about a potential purchase.

.

Motivation

1. If patent owners are compensated with monopoly profits from transferred consumer surplus, consumers will be compensated by greater product variety and technological innovation, while the alternative is lower prices, fewer new products, and much less research and development. a. True b. False

2. Greater access to foreign direct investment among developing nations has increased the costs of obtaining investment capital for domestic projects that promote economic growth. a. True b. False

3. Global public goods such as health care are everywhere and are easy to identify without much disagreement. a. True b. False

4. The marginal benefits and costs of pollution abatement are commonly agreed upon, thus no objective analysis that determines the exact costs or benefits should be needed in order to determine the optimal level of social welfare. a. True b. False

5. Portfolio capital inflows can be reversed quickly and cause a financial crisis to worsen. a. True b. False

6. Developing a framework for protecting ownership rights to intellectual property has become a major issue in multilateral trade discussions. a. True b. False

7. A country with poorly developed financial markets may find that controlling short-term capital inflows to be beneficial, but capital controls in countries with highly developed financial markets are likely to be inefficient policies. a. True b. False

8. Ex ante conditionality in which IMF loan conditions are publicly known in advance may reduce asymmetric information problems associated with member nations who seek assistance. a. True b. False

9. There is an incentive to be a free rider when it comes to public goods, thus some type of coercive tax system is needed in order to fund public goods. a. True b. False

10. Adverse selection and herding behavior among lenders can result in many poor investments that go bad. a. True b. False

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