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11 Dec 2019
Which of the following statements is true of market segmentation?
a. It helps marketers define customer needs and wants more precisely.
b. It allows marketers to use one marketing mix across all market segments.
c. It allows marketers to broadly define marketing objectives that apply to the entire market.
d. It divides a market into submarkets of equal size and potential, which helps in the uniform allocation of resources.
Which of the following statements is true of market segmentation?
a. It helps marketers define customer needs and wants more precisely.
b. It allows marketers to use one marketing mix across all market segments.
c. It allows marketers to broadly define marketing objectives that apply to the entire market.
d. It divides a market into submarkets of equal size and potential, which helps in the uniform allocation of resources.
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