MKT 100 Chapter Notes -Categorical Imperative, Marketing Communications, Puffery

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Finlayson

Document Summary

Section 1: code of ethics: canadian marketing association created good code of ethics that people turn to, emphasizes honesty and t ruthfulness in communicating with consumers, also avoidance of immoral and exploitive practices. Company codes of ethics in practice: stated in general terms, leaving specific interpretation to the individual salesperson or marketing executive, misconduct: conduct becomes public of cutting ethical corners. Children not adults: marketing to teens, must not imply impression that possession of a product will make owner superior, or without it would have ridicule. Sections 3: understanding market ethics: diff civilizations have moral codes that attempt to keep culture www. notesolution. com, enlightenment of civilization based on underlying ethics, when ethical codes break, they society collapses from within. Jean-jacques rousseau, needs moral codes in society to function: social contract: if you want to be a part of society, you have to obey rules, diff cultures, diff ethical rules.