BU121 Lecture Notes - Lecture 17: Linkedin, Applicant Tracking System
Document Summary
An assessment of all aspects of your campus recruitment efforts, resources, and history. Vp: banking can be this comfortable big comfy chair. Add value, comfortable environment, be yourself, growth. Tell an authentic and engaging employer brand story, unique. Attract the right target audience to hear it. Offer the same product, but in a different way. Employers are all the same until proven unique. Employer brand an organization"s reputation as an employer. Employer branding the process of promoting an employer as a great place to work. You cannot just show up for the career fair. Program specific career services: diversity connections on campus. Spend your campus dollars wisely, make the most of your time and budget. Plan your visits in advance and let everyone know you"re coming. Get to the stakeholders that influence students. Phone screens, vs. on demand video pre-screens.
