CMN 279 Chapter Notes - Chapter 3: Jargon, Active Voice, Business Communication
30 Jan 2017
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Chapter 3: business style: word choice, conciseness, and. Plain style or plain language a style or writing that places value on simplicity, directness, and clarity. Plain style makes it acceptable for you to write in the same everyday language that you use when you speak and helps you to reach your readers instead of putting your audience at a distance. One of the aims of plain style is to banish dead and empty words in favour of lively, expressive ones that readers connect with immediately and remember easily. Because it saves time, puts readers first, and makes ideas and information meaningful, plain language is good for business. Plain style, with its pared-down, keep it-simple approach, is characterized by a few common-sense principles: Use common, everyday words, except for necessary technical terms. Language should he familiar and accessible, not pretentious. Aim for twenty words or fewer to avoid padding or needlessly overloading sentences.
