FSN 510 Chapter Notes - Chapter 2: Chroma Key, Viktor & Rolf, Matthew Williamson
17 Sep 2018
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Document Summary
100 years of the fashion film: frameworks and histories. Fashion film has come to embody a growing interest, within the realms of fashion promotion, image-making, and experience in the expressive marketing possibilities of movement and time. Film"s potential to promote fashion began to be exploited very early on because the new medium was so adept at recasting consumption as seductive visual entertainment. Possibly the earliest example of a couturier"s foray into cinema is paul poiret"s 1911 promotional film covering the full history of his designs and including footage of his mannequins from the thousand and second night. Fashion has sporadically featured in actuality films since the beginning of cinema and increasingly began to be treated as a subject in its own right. From the 1910s, the newsreel (evolved into the cinemagazine ) became the most popular format for displaying and promoting the latest fashions while also offering sartorial advice to women.
