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Maslows Hierarchy of Needs.docx

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MKT 100
Marla Spergel

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Maslows Hierarchy of Needs  A motive is a need or want that is strong enough to cause the person to seek satisfaction.  People have several types of motives. One of the best-known paradigms for explaining these motive types was developed by Abraham Maslow more than 30 years ago.  Maslow categorize 5 groups of needs, namely, physiological, safety, love, esteem, and self-actualization. Physiological needs:  It deals with the basic biological necessities of life: food, drink, rest, and shelter.  Although for most people in developed countries these basic needs are generally met, there are those in both developed and less-developed countries who are less fortunate.  However, everyone remains concerned with meeting these basic needs.  Marketers seize every opportunities to convert these needs into wants by reminding us to eat at Taco Bell, drink milk, sleep on a Simmons Beautyrest mattress, and stay at a Marriott.  Good marketers add value to their products or services by nudging people up the need
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