Maslows Hierarchy of Needs
A motive is a need or want that is strong enough to cause the person to seek
People have several types of motives. One of the best-known paradigms for explaining
these motive types was developed by Abraham Maslow more than 30 years ago.
Maslow categorize 5 groups of needs, namely, physiological, safety, love, esteem, and
It deals with the basic biological necessities of life: food, drink, rest, and shelter.
Although for most people in developed countries these basic needs are generally met,
there are those in both developed and less-developed countries who are less
However, everyone remains concerned with meeting these basic needs.
Marketers seize every opportunities to convert these needs into wants by reminding
us to eat at Taco Bell, drink milk, sleep on a Simmons Beautyrest mattress, and stay
at a Marriott.
Good marketers add value to their products or services by nudging people up the