MKT 300 Chapter Notes - Chapter 10: Interactive Media

• School: Ryerson University
• Department: Marketing
• Course: MKT 300
• Professor: Armand Gervais

Document Summary

Impressions: the number of opportunities that have been presented to people to see an advertisement. Pageviews: the number of times a specific page has been displayed to users. Hits: a count of the number of files served to visitors on the web. Hits (#) = pageviews (#) x files on the page (#) Page views (#) = hits (#) / files on the page (#) 10. 2 rich media display time and interaction rate. Average rich media display time (#) = total rich media display time (#) / total. Rich media interaction rate (%) = total rich media impressions with. Interactions (#) / total rich media impressions (#) Clickthrough rate: the percentage of impressions that lead a user to click on an ad. Clickthrough rate (%) = clickthroughs (#) / impressions (#) 10. 4 cost per impression, cost per click, and cost per order. Cost per impression ($) = advertising cost ($) / number of impressions (#)