ADM 1100 Chapter Notes - Chapter 13: Telemarketing, Personal Selling, Integrated Marketing Communications

• School: University of Ottawa
• Department: Administration
• Course: ADM 1100
• Professor: Patrick Woodcock

Document Summary

The function of informing, persuading, and influencing a purchase decision. The coordination of all promotional activities media advertising, direct mail, personal selling, sales promotion, and public relations to produce a unified, customer focused promotional strategy. The combination of personal and nonpersonal selling that marketers use to meet the needs of a firm"s target customers and to effectively and efficiently communicate its message to them. Personal selling is the most basic form of promotion: a direct person to person promotional presentation to a potential buyer. Forms of selling such as advertising, sales promotion, direct marketing, and public relations. A concept whereby marketers try to establish their products in the minds of customers by communicating to buyers the meaningful differences about the attributes, price, quality, or use of a good or service. A form of promotion where marketers pay placement fees to have their products featured in various media, from newspapers and magazines to television and movies.