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Textbook Notes for Ben Marcus

WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 8: Chapter 8

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30 Mar 2018
0
Product - anything that is of value to a consumer and can be offered through a marketing exchange. Product strategies are central to the creation of va
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 12: Chapter 12

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30 Mar 2018
0
Distribution channel - the institutions that transfer the ownership of and move goods from the point of production to the point of consumption. Focuses
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 13: Chapter 13

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30 Mar 2018
0
Retailing - the set of business activities that add value to products and services sold to consumers for their personal or family use. Wholesalers - fi
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 10: Chapter 10

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30 Mar 2018
0
Service - any intangible offering that cannot be physically possessed. Customer service - specifically refers to human or mechanical activities firms u
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 14: Chapter 14

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30 Mar 2018
0
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 7: Chapter 7

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30 Mar 2018
0
A set of techniques and principals for systematically collecting, recording, analyzing, and interpreting data that can aid decision makers involved in
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 6: Chapter 6

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30 Mar 2018
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 4: Chapter 4

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30 Mar 2018
0
Occurs when consumers recognize they have an unsatisfied need and want to go from their needy state to a different desired state. Functional needs - pe
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WESTERNMOS 2320A/BBen MarcusSpring

Management and Organizational Studies 2320A/B Chapter 5: Chapter 5

OC24163876 Page
30 Mar 2018
0
The process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organizatio
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