BU352 Chapter Notes - Chapter 12: Logistics, Supply Chain, Demand Forecasting
Document Summary
A simplified supply chain would be one in which manufacturers make products and sell them to intermediaries such as retailers or wholesalers. Wholesalers are firms that buy products from manufacturers and resell them to retailers, and retailers sell products directly to consumers. Manufacturers ship to a wholesaler, or, in the case of many multistore retailers, to the retailer"s distribution centre or directly to stores. Logistics management describes the integration of two or more activities to plan, implement, and control the efficient flow of raw materials, in-process inventory, and finished goods from the point of origin to the point of consumption. Although their goals were similar, they often saw solutions differently, and sometimes they worked at cross-purposes. Direct distribution: direct distribution channels allow manufacturers to deal directly with consumers, direct distribution also plays a significant role in b2b dealings with companies that sell.
