BU398 Chapter Notes - Chapter 10: Itunes Store, Administrative Domain, Radical Change
Document Summary
Innovate or perish: the strategic role of change. Procter & gamble"s addition to tide detergent of cleaning agents that protects colours and fabrics. Apple- transformed itself from a pc manufacturer to a dominant force in digital entertainment business by creating the ipod and itunes online store. Product and service change: small adaptations of existing products or completely new product lines, designed to increase market share or develop new markets, customers or clients. Apple"s ipod new product that created a new market for. Corporate downsizing and shift to horizontal teams: usually mandated by top-mgmt (product and technology changes can be bottom-up) Culture change: changes in values, attitudes, expectations, beliefs, abilities and behaviour of employees, changes in how employees think- changes in mindset. Technology change: changes in org"s production process, including its knowledge and skill base, designed to make production more efficient or produce greater volume, include work methods, equipment and workflow.
