ADMS 2400 Chapter Notes - Chapter 2: Workplace Bullying, Long-Term Memory, Negativity Bias
16 Oct 2011
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Document Summary
Social perception & attribution factors influencing individual behavior. A rational process that enables us to interpret and understand our surroundings. Social cognition: how people perceive one another (social information processing). Process underlying perception involves a 4 stage sequence: Attention: being consciously aware of something or someone. Comes in 2 forms, information from the environment or from memory. Salient (noticeable) stimuli: something that stands out from its context. Example: a driver with his gas gauge on empty, a petro-canada sign is more salient (noticeable) than a. People have the tendency to pay more attention to negative than positive information. Information is not stored in its original form. Schema: mental picture of an event of object. To make a schema meaningful, rational category labels are needed. Example: sports car, if you picture a 2 door, small red colors vehicle a sports car. That is your schema, means you will interpret all red, small 2 door cars sports cars.
