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All Educational Materials for MKTG 4150 at York University (YORKU)

YORKMKTG 4150allFall

MKTG 4150 Study Guide - Midterm Guide: Ford F-Series, Psychographic, Trait Theory

2 Page
6 Nov 2014
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YORKMKTG 4150allFall

MKTG 4150 - WEEK 1 (study this for midterm)

3 Page
6 Nov 2014
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Study Guide - Final Guide: Consumer Reports, Sensory Neuron, Gluten

14 Page
7 Oct 2014
Your final written report consists of four parts. Wall street journal, etc. , identify a current marketing issue related to a consumer product, service
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YORKMKTG 4150allFall

MKTG 4150 Study Guide - Midterm Guide: Social Judgment Theory, Toothpaste, Reporting Bias

3 Page
6 Nov 2014
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YORKMKTG 4150allFall

Final Exam Notes (got best mark for course)

25 Page
6 Nov 2014
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YORKMKTG 4150allFall

MKTG 4150 Study Guide - Midterm Guide: Eiffel Tower, Sanctification, Individualism

3 Page
6 Nov 2014
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Frequently-seen exam questions from 2014 - 2018.
YORKSummer

HREQ 3010 Chapter Notes - Chapter 6: Ethnocentrism, Stereotype, Racialization

2 Page
29 Mar
We will start with a short kahoot game to test the basic knowledge of the trainees: evaluation of other cultures according to preconceptions originatin
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YORKWinter

ECON 1010 Study Guide - Quiz Guide: The Foreign Exchange, Aggregate Demand

39 Page
23 Mar
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YORKWinter

BIOL 1000 Lecture Notes - Lecture 10: Cabomba, Linear Regression

4 Page
23 Mar
Table 1: cumulative oxygen gas produced by cabomba every 2 minutes (0. 03 hours), under red light in a monometer. Time (hours) exp tube 1 trial 1 exp t
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YORKWinter

ADMS 1010 Study Guide - Quiz Guide: Therefore I Am, Whole Foods Market, Invisible Hand

1 Page
23 Mar
Assumptions are basically things that are believed but not said or written down in proof. There are few underlying assumptions that are presented in pe
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HUMA 1105 Lecture Notes - Lecture 48: Western Gorilla, Western Lowland Gorilla

8 Page
2 Mar 2020
Scan sampling (also known as instantaneous, or interval sampling) The table below shows the types of behaviour displayed by western lowland gorillas in
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HUMA 1105 Lecture Notes - Lecture 41: Mandarin Duck, Pied Imperial Pigeon

4 Page
2 Mar 2020
Mandarin duck y c n e u q e r f e v i t a l e r e h. The graph above indicates observed behaviors of pied imperial pigeons and. A total of11 behaviorsw
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YORKSpring

MODR 1710 Study Guide - Final Guide: Perfect Competition, Fixed Cost, Economic Equilibrium

6 Page
29 Feb 2020
Part i - problem format - is worth 40 marks (40 of the total mark of 50) Part ii - multiple choice- is worth 10 marks (10 of the total mark of 50) This
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YORKSpring

MODR 1710 Study Guide - Final Guide: Indifference Curve, Ecotax, Economic Equilibrium

7 Page
29 Feb 2020
This examination consists of two parts for a total of 100 marks. 4 analytic/graphical questions for a total of 40% 5 multiple choice questions not be d
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YORKSpring

MODR 1710 Study Guide - Final Guide: Perfect Competition, Arc Elasticity, Longrun

14 Page
29 Feb 2020
Principles of microeconomics: final exam, sample #2, answers. 10 diagrammatic/calculation questions of which you are expected to answer any eight (10 m
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YORKSpring

MODR 1710 Final: ECON1000-2014-Summer-MIDTERM-2C-7QUE(5P,2MC)-7SOL(5P,2MC)-wm

6 Page
29 Feb 2020
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YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Social Loafing, Reinforcement, Reference Group

3 Page
6 Nov 2014
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Lecture Notes - Brand Loyalty

1 Page
7 Oct 2014
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Lecture Notes - Social Capital, Starbucks, Nutella

2 Page
7 Oct 2014
Roy sutherland: life lessons from an ad man. Solving problems by changing perceptions instead of reality. Spend differently with someone else"s money r
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YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Lecture 2: Millennials, Married People, Psychographic

4 Page
6 Nov 2014
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YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Lecture 2: Online Dating Service, Analytical Psychology, Collective Unconscious

4 Page
6 Nov 2014
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YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Observability

2 Page
6 Nov 2014
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YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Boogie 2Nite, Time Complexity, Balance Theory

5 Page
5 Nov 2014
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YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Pleasure, Conation, Machismo

3 Page
6 Nov 2014
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YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Stratified Sampling, Maxwell House, Focus Group

3 Page
5 Nov 2014
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YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Rainforest Cafe, Determinant, Queueing Theory

3 Page
6 Nov 2014
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YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 2: Trade Dress, Chocolate Chip, Optical Illusion

9 Page
17 Jul 2016
Sensation: the immediate response of our sensory receptors to such basic stimuli as light, color, and sound. Perception: the process by which these sen
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YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 3: Reinforcement, Brand Equity, Umbrella Brand

10 Page
17 Jul 2016
Learning: refers to a relatively permanent change in behavior that is caused by experience. Experience does not have to affect learner directly. We can
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YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 5: Habbo, Symbolic Interactionism, Stereotype Threat

6 Page
17 Jul 2016
Idea that everyone is unique rather than part of a group developed in medieval times. Emphasis on self is much greater in western societies. Eastern an
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YORKMKTG 4150allFall

CONSUMER INVOLVEMENT Notes - Chapter 4 MKTG 4150 (got 94% in the course)

5 Page
6 Nov 2014
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YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 6: Brand Equity, Michelin Man, Quaker Oats Company

5 Page
17 Jul 2016
Personality: refers to a person"s unique psychological makeup and how it consistently influences that way he or she responds to the environment. Only s
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YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 1: Pillsbury Doughboy, Consumer Behaviour, Business Ethics

8 Page
17 Jul 2016
Consumer behavior: the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experie
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YORKMKTG 4150allFall

MKTG 4150 Chapter Notes - Chapter 3: Mazda Mx-5, Coca-Cola, Superadditivity

2 Page
6 Nov 2014
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Chapter Notes - Chapter 5: Symbolic Interactionism, Social Comparison Theory, We Exist

4 Page
7 Oct 2014
We buy products to highlight/hide aspects of the self. Eastern and western cultures see the self as an inner private self and the outer public self. In
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YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 4: Cognitive Dissonance, Drive Theory, Expectancy Theory

8 Page
17 Jul 2016
To understand motivation is to understand why consumers do what they do. To satisfy needs, marketers need to determine what needs are and why they exis
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Chapter Notes - Chapter 3: Foodborne Illness, Classical Conditioning, Observational Learning

6 Page
7 Oct 2014
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YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 2: Trade Dress, Chocolate Chip, Optical Illusion

9 Page
17 Jul 2016
Sensation: the immediate response of our sensory receptors to such basic stimuli as light, color, and sound. Perception: the process by which these sen
View Document
YORKMKTG 4150allFall

Final Exam Notes (got best mark for course)

25 Page
6 Nov 2014
View Document
YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Social Loafing, Reinforcement, Reference Group

3 Page
6 Nov 2014
View Document
YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Lecture Notes - Brand Loyalty

1 Page
7 Oct 2014
View Document
YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 3: Reinforcement, Brand Equity, Umbrella Brand

10 Page
17 Jul 2016
Learning: refers to a relatively permanent change in behavior that is caused by experience. Experience does not have to affect learner directly. We can
View Document
YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Lecture Notes - Social Capital, Starbucks, Nutella

2 Page
7 Oct 2014
Roy sutherland: life lessons from an ad man. Solving problems by changing perceptions instead of reality. Spend differently with someone else"s money r
View Document
YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Lecture 2: Millennials, Married People, Psychographic

4 Page
6 Nov 2014
View Document
YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 5: Habbo, Symbolic Interactionism, Stereotype Threat

6 Page
17 Jul 2016
Idea that everyone is unique rather than part of a group developed in medieval times. Emphasis on self is much greater in western societies. Eastern an
View Document
YORKMKTG 4150allFall

MKTG 4150 - WEEK 1 (study this for midterm)

3 Page
6 Nov 2014
View Document
YORKMKTG 4150allFall

CONSUMER INVOLVEMENT Notes - Chapter 4 MKTG 4150 (got 94% in the course)

5 Page
6 Nov 2014
View Document

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The latest uploaded documents.
YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 5: Habbo, Symbolic Interactionism, Stereotype Threat

6 Page
17 Jul 2016
Idea that everyone is unique rather than part of a group developed in medieval times. Emphasis on self is much greater in western societies. Eastern an
View Document
YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 6: Brand Equity, Michelin Man, Quaker Oats Company

5 Page
17 Jul 2016
Personality: refers to a person"s unique psychological makeup and how it consistently influences that way he or she responds to the environment. Only s
View Document
YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 1: Pillsbury Doughboy, Consumer Behaviour, Business Ethics

8 Page
17 Jul 2016
Consumer behavior: the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experie
View Document
YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 2: Trade Dress, Chocolate Chip, Optical Illusion

9 Page
17 Jul 2016
Sensation: the immediate response of our sensory receptors to such basic stimuli as light, color, and sound. Perception: the process by which these sen
View Document
YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 3: Reinforcement, Brand Equity, Umbrella Brand

10 Page
17 Jul 2016
Learning: refers to a relatively permanent change in behavior that is caused by experience. Experience does not have to affect learner directly. We can
View Document
YORKMKTG 4150Peter DarkeFall

MKTG 4150 Chapter Notes - Chapter 4: Cognitive Dissonance, Drive Theory, Expectancy Theory

8 Page
17 Jul 2016
To understand motivation is to understand why consumers do what they do. To satisfy needs, marketers need to determine what needs are and why they exis
View Document
YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Observability

2 Page
6 Nov 2014
View Document
YORKMKTG 4150allFall

MKTG 4150 Lecture Notes - Lecture 2: Millennials, Married People, Psychographic

4 Page
6 Nov 2014
View Document
YORKMKTG 4150allFall

MKTG 4150 - WEEK 1 (study this for midterm)

3 Page
6 Nov 2014
View Document
YORKMKTG 4150allFall

MKTG 4150 Chapter Notes - Chapter 3: Mazda Mx-5, Coca-Cola, Superadditivity

2 Page
6 Nov 2014
View Document

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