MKT 100 Chapter Notes - Chapter 5: 7 For All Mankind, Carbon Footprint, Retail
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MKT 100 Full Course Notes
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Business-to-business (b2b) marketing: the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers. The distinction between a b2b and a b2c transaction is not the product or service itself; rather, it is the ultimate purchaser and user of that product or service. Manufacturers buy raw materials, components, and parts that allow them to manufacture their own goods. Today, many b2b companies are demanding, as a condition for doing business, that suppliers demonstrate social responsibility by putting in place policies and practices to reduce their carbon footprint. Public institutions such as hospitals and educational organizations engage in b2b relationships to fulfill their needs for capital construction, equipment, supplies, etc. In most countries, the central government tends to be one of the largest purchasers of goods and services.
