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11 Dec 2019
One of the advantages of personal selling over other types of marketing communications is that:
A) salespeople can customize their message for a specific buyer.
B) personal selling almost always costs less than other marketing communication alternatives.
C) personal selling has greater reach than advertising.
D) cold calling is easier than direct mail advertising.
One of the advantages of personal selling over other types of marketing communications is that:
A) salespeople can customize their message for a specific buyer.
B) personal selling almost always costs less than other marketing communication alternatives.
C) personal selling has greater reach than advertising.
D) cold calling is easier than direct mail advertising.
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