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11 Dec 2019
The diffusion of innovation theory is useful to marketers in helping them
A. adjust to the performance life cycle.
B. avoid the cost of concept testing.
C. predict which types of customers will buy their product immediately and later.
D. predict how long it will take for a new product to gain market acceptance.
E. determine a target market.
The diffusion of innovation theory is useful to marketers in helping them
A. adjust to the performance life cycle.
B. avoid the cost of concept testing.
C. predict which types of customers will buy their product immediately and later.
D. predict how long it will take for a new product to gain market acceptance.
E. determine a target market.
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