MKT 100 Chapter Notes - Chapter 5: 7 For All Mankind, Marketing Mix, Retail

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Fathima Saleem

Document Summary

Business-to-business marketing: the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers. B2b markets: manufacturers/producers: manufacturers buy raw materials, components, and parts that allow them to manufacturer their own goods, resellers: are marketing intermediaries that resell manufactured products without altering their form; consist of wholesalers, distributors, and retailers. Ex: wholesaler and distributers buy jeans from 7 for all mankind and sell them to retailers (b2b transaction), and retailers in turn sell those jeans to the customer. Institutions: hospitals, educational organizations, prisons, and other non-profit organization also purchase goods for the people they serve. 3: government: one of largest purchasers of goods. Identify persons/ decision makers that make or influence purchases. 1: understand the buying process of each potential client. B2b markets differ in these 3 dimensions = challenging to market.