MGMA01H3 Chapter Notes - Chapter 9: Fax, Marketing Mix, Business Analysis

1. A marketing manager makes decisions about the following factors: product, price, promotion, and place. These factors are known as the: a) Environmental factors b) Marketing program c) Marketing mix d) Marketing concept e) Marketing process

is the term that describes the actions a person takes in purchasing and using products and services. a) Marketing b) Market Research c) Consumer behaviour d) Consumer management

2. When using the total product concept, marketers think about a product as having different layers. The actual good or service that the consumer purchases when buying is the product. a) core b) actual c) fundamental d) augmented e) physical