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Textbook Notes for Arundhati Bhattacharyya

YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Chapter Notes - Chapter 5: Symbolic Interactionism, Social Comparison Theory, We Exist

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7 Oct 2014
19
We buy products to highlight/hide aspects of the self. Eastern and western cultures see the self as an inner private self and the outer public self. In
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YORKMKTG 4150Arundhati BhattacharyyaFall

Chapter 1.pdf

OC688679 Page
7 Oct 2014
27
Psychographics: includes aspects of a person"s lifestyle, interests, attitudes, values, and personality. Both are important in many marketing applicati
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Chapter Notes - Chapter 6: Geodemography, Schizophrenia, Psychographic

OC688678 Page
7 Oct 2014
21
Consumer behaviour on the couch: freudian theory. Freudian systems gratification (party animal of the mind) primary desire to maximize pleasure and avo
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YORKMKTG 4150Arundhati BhattacharyyaFall

Chapter 5 - The Self.pdf

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7 Oct 2014
21
We buy things to highlight or to hide different aspects of the self. The self concept refers to the beliefs a person holds about his/her own. Attribute
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YORKMKTG 4150Arundhati BhattacharyyaFall

Chapter 2.pdf

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7 Oct 2014
16
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YORKMKTG 4150Arundhati BhattacharyyaFall

MKTG 4150 Chapter Notes - Chapter 3: Foodborne Illness, Classical Conditioning, Observational Learning

OC688676 Page
7 Oct 2014
16
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