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All Educational Materials for MKT 400 at Ryerson University

RYERSONMKT 400Steven ChuangWinter

MKT 400- Midterm Exam Guide - Comprehensive Notes for the exam ( 36 pages long!)

OC151397336 Page
5 Oct 2017
0
Economists study consumer behaviour from a macro, or broad perspective. Social psychology: focuses on the thoughts, feelings, and behaviours that peopl
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Study Guide - Winter 2018, Comprehensive Midterm Notes - Memory, Consumer Behaviour, Web 2.0

OC1581477159 Page
12 Oct 2018
0
Module 1 : introduction to consumer behaviour and social media marketing: course administration and logistics, fundamentals of consumer behaviour marke
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RYERSONMKT 400Marla SpergelWinter

MKT 400- Final Exam Guide - Comprehensive Notes for the exam ( 42 pages long!)

@danotehustla42 Page
29 Mar 2018
0
Part 1: chapter 1: what is cb, and why should i care: understand the meaning of consumption and consumer behaviour. Consumer behaviour perspectives: hu
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Study Guide - Comprehensive Final Exam Guide - Memory, Consumer Behaviour, Web 2.0

OC1581477159 Page
20 Nov 2018
0
Module 1 : introduction to consumer behaviour and social media marketing: course administration and logistics, fundamentals of consumer behaviour marke
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RYERSONMKT 400Steven ChuangWinter

MKT 400- Final Exam Guide - Comprehensive Notes for the exam ( 36 pages long!)

OC151397336 Page
1 Dec 2017
0
Economists study consumer behaviour from a macro, or broad perspective. Social psychology: focuses on the thoughts, feelings, and behaviours that peopl
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RYERSONMKT 400Ida BergerWinter

MIDTERM REVIEW

OC3310641 Page
5 Mar 2012
43
Study of the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas, or experiences to satisfy needs
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RYERSONMKT 400Marla SpergelWinter

MKT 400 Study Guide - Final Guide: Mind Control, Acculturation, Peer Pressure

@danotehustla13 Page
30 Apr 2018
0
Cues 130-131: central cues: information presented in a message about the product itself, its attributes, or the consequences of its use, peripheral cue
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Final: FINAL NOTES: LECTURE + TEXTBOOK NOTES

OC158147761 Page
17 May 2018
0
Chapter 2: value and the consumer behaviour value framework 4. Chapter 3: consumer learning starts here: perception 7. Chapter 4: comprehension, memo
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RYERSONMKT 400Steven ChuangSpring

MKT 400 Study Guide - Midterm Guide: Ethnography, Belongingness, Blue Ocean Strategy

OC51210318 Page
24 Apr 2018
0
In example, the consumer realizes a need for better communication with other people and access to outside media, including the internet. This realizati
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Study Guide - Midterm Guide: Spreading Activation, Elaboration Likelihood Model, Jamaican Dollar

OC125653815 Page
22 Apr 2017
0
Consumer behaviour: the set of value-seeking activities that take place as people go about addressing their needs. Two perspectives: human thought and
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RYERSONMTH 131Kazi RahmanFall

MTH 131 Study Guide - Midterm Guide: University Of Wisconsin System, An Angle, Mercedes-Benz M180 Engine

OC275140619 Page
24 Oct 2019
0
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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 8: Case Study 8

OC25453212 Page
23 Oct 2019
0
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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 9: Case Study 9

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23 Oct 2019
0
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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 3: Case Study 3

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23 Oct 2019
0
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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 7: Case Study 7

OC25453211 Page
23 Oct 2019
0
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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 2: Case Study 2

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23 Oct 2019
0
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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 1: Case Study 1

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23 Oct 2019
0
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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 4: Case Study 4

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23 Oct 2019
0
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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 5: Case Study 5

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23 Oct 2019
0
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RYERSONITM 102Bob HudymaFall

ITM 102 Lecture 6: Case study 6

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23 Oct 2019
0
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RYERSONMKT 400Marla SpergelWinter

MKT 400 Lecture Notes - Lecture 4: Aflac, Message Passing, Ikea

@danotehustla11 Page
9 Feb 2018
0
Refers to the interpretation or understanding that a consumer develops about some attended stimulus in order to assign meaning. Ikea instructions: warn
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Lecture Notes - Lecture 1: Social Media Marketing, Social Software, Web 2.0

OC15814773 Page
17 May 2018
0
Module 1 : introduction to consumer behaviour and social media marketing: course administration and logistics, fundamentals of consumer behaviour marke
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RYERSONMKT 400Marla SpergelWinter

MKT 400 Lecture Notes - Lecture 2: Elaboration Likelihood Model, Good Music, Peer Pressure

@danotehustla7 Page
26 Jan 2018
0
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RYERSONMKT 400Marla SpergelFall

MKT 400 Lecture Notes - Lecture 5: Elaboration Likelihood Model, General Idea, Nationwide Mutual Insurance Company

OC7290819 Page
24 Feb 2017
7
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RYERSONMKT 400Marla SpergelWinter

MKT 400 Lecture Notes - Lecture 1: Private Label, Consumer Behaviour, Organizational Culture

@danotehustla3 Page
26 Jan 2018
0
Part 1: chapter 1: what is cb, and why should i care: understand the meaning of consumption and consumer behaviour. Consumer behaviour perspectives: hu
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RYERSONMKT 400Marla SpergelWinter

MKT 400 Lecture Notes - Lecture 3: Beignet, Implicit Memory, Ebay

@danotehustla5 Page
9 Feb 2018
0
Sensing is an immediate response to stimuli that have come into contact with one of the five senses: a tweet, walks into a store, browsing on ebay, con
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Lecture Notes - Lecture 6: Bounded Rationality, Marketing Communications, Extortion

OC15139734 Page
14 Sep 2017
0
Chapter 12: decision making i need recognition and search. Lo3: three major types of decision-making approaches: perceived risk: perception of the nega
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Lecture Notes - Lecture 4: Human Behaviour, Homeostasis, Emotional Contagion

OC15814776 Page
17 May 2018
0
Chapter 5: motivation and emotion: driving consumers behaviour. The inner reasons or driving forces behind human action as consumers are driven to addr
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RYERSONMKT 400Marla SpergelFall

MKT 400 Lecture Notes - Lecture 4: Classical Conditioning, Strobe Light, Reinforcement

OC7290815 Page
24 Feb 2017
5
Attention to too much simulation: ca(cid:374)"t fo(cid:272)us o(cid:374) (cid:449)hat they (cid:449)a(cid:374)t you to fo(cid:272)us o(cid:374, consume
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Lecture Notes - Lecture 3: Umbrella Brand, Look-Alike, Operant Conditioning

OC158147710 Page
17 May 2018
0
The leaning process involves a relatively permamnet change in behaviour caused by experience and incidental learning (ex. Unintentional acquisition of
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RYERSONMKT 400Melanie DempseyWinter

MKT 400 Chapter Notes - Chapter 14: Colloquialism, Servqual

OC7130714 Page
4 Apr 2016
74
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RYERSONMKT 400Melanie DempseyWinter

MKT 400 Chapter Notes - Chapter 13: Bounded Rationality, Determinant, Marketing Communications

OC7130714 Page
4 Apr 2016
68
Chapter 13: decision making ii: alternative evaluation and choice. Evaluaive criteria: atributes that consumers consider when reviewing alternaive solu
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RYERSONMKT 400Marla SpergelWinter

MKT 400 Chapter Notes - Chapter 6-15: Psychographic, Dishwasher, Agreeableness

OC34889019 Page
13 Apr 2015
42
Consists of 8 groups: innovators, thinkers, achievers, experiencers, believers, strivers, makers, survivors. Types: referent power, legitimate power, e
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RYERSONMKT 400Melanie DempseyWinter

MKT 400 Chapter Notes - Chapter 9: Baby Boomers, Market Segmentation, Hedonism

OC7130714 Page
16 Mar 2016
35
Each consumer belongs to many cultural groups or more precisely, they move in and out of microcultures. Culture is hierarchical: a consumer belongs to
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RYERSONMKT 400Melanie DempseyWinter

MKT 400 Chapter Notes - Chapter 10: Viral Marketing, Guerrilla Marketing

OC7130715 Page
4 Apr 2016
33
Reference groups: a group of individuals who have signiicant relevance for a consumer and how have an impact on the consumer"s evaluaions, aspiraions,
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RYERSONMKT 400Melanie DempseyWinter

MKT400 Chapter 5: Summary Notes

OC7130714 Page
26 Jan 2016
38
The basic consumption process is a central component of the cvf and includes consumer needs as the first component: consumer needs start the process be
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RYERSONMKT 400Melanie DempseyWinter

MKT 400 Chapter Notes - Chapter 12: Decision-Making, Satisficing, Reference Group

OC7130715 Page
4 Apr 2016
35
Chapter 12: decision making i: need recognition and search. When needs occur, decision making must take place. The consumpion process revolves around v
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RYERSONMKT 400Melanie DempseyWinter

MKT 400 Chapter Notes - Chapter 2: Marketing Management, Marketing Mix, Net Present Value

OC7130713 Page
26 Jan 2016
40
Consumer value framework (cvf): represents consumer behaviour theory illustrating factors that shape consumption-related behaviours and ultimately dete
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RYERSONMKT 400Melanie DempseyWinter

MKT 400 Chapter Notes - Chapter 7: Attitude Change, Elaboration Likelihood Model

OC7130715 Page
23 Feb 2016
49
Getting consumers to feel strongly about a product is something that marketers constantly try to: when consumers have positive attitudes towards produc
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RYERSONMKT 400Steven ChuangSummer

MKT400 Chapter 1: Chapter One Notes

OC5986488 Page
19 Oct 2015
37
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RYERSONMKT 400Steven ChuangWinter

MKT400 Final: MKT400 FINAL EXAM STUDY GUIDE AND CRIB SHEET (All chapters)

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RYERSONMKT 400Marla SpergelWinter

MKT 400- Final Exam Guide - Comprehensive Notes for the exam ( 42 pages long!)

@danotehustla42 Page
29 Mar 2018
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Part 1: chapter 1: what is cb, and why should i care: understand the meaning of consumption and consumer behaviour. Consumer behaviour perspectives: hu
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RYERSONMKT 400Marla SpergelWinter

MKT 400 Study Guide - Final Guide: Communications System, High-Context And Low-Context Cultures, Baby Boomers

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RYERSONMKT 400Steven ChuangWinter

MKT 400- Midterm Exam Guide - Comprehensive Notes for the exam ( 36 pages long!)

OC151397336 Page
5 Oct 2017
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Economists study consumer behaviour from a macro, or broad perspective. Social psychology: focuses on the thoughts, feelings, and behaviours that peopl
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Study Guide - Midterm Guide: Spreading Activation, Elaboration Likelihood Model, Jamaican Dollar

OC125653815 Page
22 Apr 2017
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Consumer behaviour: the set of value-seeking activities that take place as people go about addressing their needs. Two perspectives: human thought and
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Study Guide - Final Guide: Elaboration Likelihood Model, Enculturation, Mental Representation

OC12565389 Page
22 Apr 2017
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Consumer culture: commonly held societal beliefs that define what is socially gratifying gives meaning to objects and activities. Socialization: learni
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RYERSONMKT 400Steven ChuangWinter

MKT 400- Final Exam Guide - Comprehensive Notes for the exam ( 36 pages long!)

OC151397336 Page
1 Dec 2017
0
Economists study consumer behaviour from a macro, or broad perspective. Social psychology: focuses on the thoughts, feelings, and behaviours that peopl
View Document
RYERSONMKT 400Marla Spergel

MKT 400 Study Guide - Midterm Guide: Consumer Behaviour, Market Orientation, Demand Characteristics

OC123567610 Page
9 Mar 2018
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Differentiated marking firms that serve multiple market segments, each with a unique product offering: e. g. Niche marketing plans wherein a firm speci
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Study Guide - Winter 2018, Comprehensive Midterm Notes - Memory, Consumer Behaviour, Web 2.0

OC1581477159 Page
12 Oct 2018
0
Module 1 : introduction to consumer behaviour and social media marketing: course administration and logistics, fundamentals of consumer behaviour marke
View Document
RYERSONMKT 400Steven ChuangWinter

MKT 400 Final: MKT 400 Final Crib Sheet

OC15814776 Page
17 May 2018
0
Consumer behaviour: set of value seeking activities that takes place as people go about addressing needs. Study of consumers select, purchase & dispose
View Document

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RYERSONMKT 400Steven ChuangWinter

MKT 400 Study Guide - Comprehensive Final Exam Guide - Memory, Consumer Behaviour, Web 2.0

OC1581477159 Page
20 Nov 2018
0
Module 1 : introduction to consumer behaviour and social media marketing: course administration and logistics, fundamentals of consumer behaviour marke
View Document
RYERSONMKT 400Steven ChuangWinter

MKT 400 Study Guide - Winter 2018, Comprehensive Midterm Notes - Memory, Consumer Behaviour, Web 2.0

OC1581477159 Page
12 Oct 2018
0
Module 1 : introduction to consumer behaviour and social media marketing: course administration and logistics, fundamentals of consumer behaviour marke
View Document
RYERSONMKT 400Steven ChuangWinter

MKT 400 Final: FINAL NOTES: LECTURE + TEXTBOOK NOTES

OC158147760 Page
17 May 2018
0
Chapter 2: value and the consumer behaviour value framework 4. Chapter 3: consumer learning starts here: perception 7. Chapter 4: comprehension, memo
View Document
RYERSONMKT 400Steven ChuangWinter

MKT 400 Final: FINAL NOTES: LECTURE + TEXTBOOK NOTES

OC158147761 Page
17 May 2018
0
Chapter 2: value and the consumer behaviour value framework 4. Chapter 3: consumer learning starts here: perception 7. Chapter 4: comprehension, memo
View Document
RYERSONMKT 400Steven ChuangWinter

MKT 400 Final: MKT 400 Final Crib Sheet

OC15814776 Page
17 May 2018
0
Consumer behaviour: set of value seeking activities that takes place as people go about addressing needs. Study of consumers select, purchase & dispose
View Document
RYERSONMKT 400Steven ChuangWinter

MKT 400 Lecture Notes - Lecture 4: Human Behaviour, Homeostasis, Emotional Contagion

OC15814776 Page
17 May 2018
0
Chapter 5: motivation and emotion: driving consumers behaviour. The inner reasons or driving forces behind human action as consumers are driven to addr
View Document
RYERSONMKT 400Steven ChuangWinter

MKT 400 Lecture Notes - Lecture 4: Consumer Behaviour

OC15814774 Page
17 May 2018
0
Chapter 2: value and the consumer behaviour value framework: consumer. Represents consumer behaviour theory illustrating fctors that shape consumption
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Lecture Notes - Lecture 3: Umbrella Brand, Look-Alike, Operant Conditioning

OC158147710 Page
17 May 2018
0
The leaning process involves a relatively permamnet change in behaviour caused by experience and incidental learning (ex. Unintentional acquisition of
View Document
RYERSONMKT 400Steven ChuangWinter

MKT 400 Lecture Notes - Lecture 2: Just-Noticeable Difference, Behaviorism, Beignet

OC15814776 Page
17 May 2018
0
Perception and strategic planning: understanding the value of perception in marketing, planning with social media. Learning & perception & how the two
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RYERSONMKT 400Steven ChuangWinter

MKT 400 Lecture Notes - Lecture 1: Social Media Marketing, Social Software, Web 2.0

OC15814773 Page
17 May 2018
0
Module 1 : introduction to consumer behaviour and social media marketing: course administration and logistics, fundamentals of consumer behaviour marke
View Document

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