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Class Notes for CMDA 110 at Montclair State University (MSU)

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MSUCMDA 110Joel PenneySpring

CMDA 110 Lecture Notes - Lecture 10: Motion Picture Production Code

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3 Mar 2017
0
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MSUCMDA 110Michael KochFall

CMDA-110 Lecture 1: Intro to Communication and Media Arts Lecture Notes

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20 Sep 2017
0
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MSUCMDA 110Joel PenneySpring

CMDA 110 Lecture Notes - Lecture 12: Warner Bros., Walter Cronkite, Big Bang

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21 Mar 2017
0
All talk formats with live listener call-ins became popular by 1980s. 1996 telecommunication act rolled back regulations on radio industry that encoura
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MSUCMDA 110Joel PenneySpring

CMDA 110 Lecture Notes - Lecture 11: Movie Theater, Horizontal Integration, Vertical Integration

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17 Mar 2017
0
After paramount decision (1948), studios no longer owned theaters, opening the door for art- house and drive-in circuits. Expanded production outside m
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MSUCMDA 110Joel PenneySpring

CMDA 110 Lecture Notes - Lecture 17: Branded Content, Product Placement, Native Advertising

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11 Apr 2017
0
To get around ad clutter" and audience skipping and blocking, advertisers have returned to. Companies are writing their own article that ties into the
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MSUCMDA 110Joel PenneySpring

CMDA 110 Lecture Notes - Lecture 16: Interpublic Group Of Companies, Omnicom Group, Media Buying

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7 Apr 2017
0
Definition- message designed to bring favorable attention to a product or service, paid for placement in public venue. Not a mass medium in itself but
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MSUCMDA 110Joel PenneySpring

CMDA 110 Lecture Notes - Lecture 8: E-Reader, F. Scott Fitzgerald, Paperback

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23 Feb 2017
0
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MSUCMDA 110Joel PenneySpring

CMDA 110 Lecture Notes - Lecture 9: Muckraker, Ida Tarbell, The Saturday Evening Post

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24 Feb 2017
0
Twilight, hunger games, harry potter, a song of ice and fire. Large fanbase for the books, so movie makers know people will show up and buy tickets for
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MSUCMDA 110Michael KochFall

CMDA-110 Lecture 2: A Critical Approach to Mass Communications

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20 Sep 2017
0
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MSUCMDA 110Joel PenneySpring

CMDA 110 Lecture Notes - Lecture 18: Crisis Management, Political Communication, Sony Bmg

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18 Apr 2017
0
Having good relationship with reporters to get a favorable article. Staging pseudo-events to attract attention (press conferences, photo ops) Steve job
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MSUCMDA 110Joel PenneySpring

CMDA 110 Lecture Notes - Lecture 13: Cultivation Theory, Cultural Studies, Hypodermic Needle

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24 Mar 2017
0
Catv (first cable system) brought network programming to areas that couldn"t receive broadcast signals. Starting in the 70s, cable networks provided or
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MSUCMDA 110Joel PenneySpring

CMDA 110 Lecture Notes - Lecture 3: Fast Cutting, Visual Literacy

OC11726452 Page
31 Jan 2017
3
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