MKT 400 Chapter 8: Chapter 8 Notes

One of the advantages of personal selling over other types of marketing communications is that:

 

A) salespeople can customize their message for a specific buyer. 

B) personal selling almost always costs less than other marketing communication alternatives. 

C) personal selling has greater reach than advertising. 

D) cold calling is easier than direct mail advertising. 

One of the difficulties associated with using advertising as part of a marketer’s IMC efforts is:

 

a) breaking through the clutter of other messages targeted for the same audience.

 

b) it is generally more expensive than personal selling.

 

c) It only works when communicating to the most gullible consumers.

 

d) government regulations have significantly decreased allowable noncommercial speech.