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Textbook Notes for Anthony Francescucci

RYERSONMKT 100Anthony FrancescucciFall

MKT 100 Chapter Notes -Brainstorming, Swot Analysis, Brand

OC9073120 Page
6 Feb 2014
62
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RYERSONMKT 100Anthony FrancescucciFall

MKT 100 Chapter Notes -Telemarketing, Viral Marketing, Public Service Announcement

OC907317 Page
26 Jan 2014
80
Integrated marketing communications (imc): represents the promotion dimension of the four. Ps; includes a variety of communication disciplines general
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RYERSONMKT 100Anthony FrancescucciFall

MKT 100 - CH 1,2,3,4,5,6

OC9073116 Page
26 Jan 2014
67
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RYERSONMKT 100Anthony FrancescucciWinter

MKT 100 Chapter Notes - Chapter 8: Brainstorming, Observability

OC8076144 Page
16 Feb 2016
11
Product anything that is of value to the consumer and can be offered through a marketing exchange. Why do firms create new product: changing customer n
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RYERSONMKT 100Anthony FrancescucciWinter

MKT 100 Chapter Notes - Chapter 11: Premium Pricing, Monopolistic Competition, Marketing

OC8076145 Page
16 Feb 2016
27
Role of price: achieve financial goals of the company/ profitability, fit the environment will customers buy at this price, support the product positio
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RYERSONMKT 100Anthony FrancescucciWinter

MKT 100 Chapter Notes - Chapter 2: Boston Consulting Group, Strategic Business Unit, Swot Analysis

OC8076145 Page
16 Feb 2016
13
Using a swot analysis to assess both the internal environmental strengths and weaknesses as well was the external environmental opportunities and threa
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RYERSONMKT 100Anthony FrancescucciWinter

MKT100 Chapter 9: Product Branding and Packaging Decisions

OC8076143 Page
16 Feb 2016
14
Core customer value the basic problem-solving benefit consumers are seeking. Made up of: the actual product, associated services / augmented product th
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RYERSONMKT 100Anthony FrancescucciWinter

MKT 100 Chapter Notes - Chapter 7: Geodemographic Segmentation, Profit Margin, Micromarketing

OC8076142 Page
16 Feb 2016
16
1. establish overall strategy or objective (needs based assessment) Geographic segmentation groups consumers based on where they live. Demographic segm
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RYERSONMKT 100Anthony FrancescucciFall

MKT 100 Chapter Notes -Competitor Analysis, Monopolistic Competition, Startup Company

OC302566 Page
7 Sep 2012
22
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RYERSONMKT 100Anthony FrancescucciWinter

MKT100 Chapter 10: Services

OC8076142 Page
16 Feb 2016
13
Customer service human or mechanical activities firms undertake to help satisfy consumer needs and wants. Intangible - cannot be touched, tasted or see
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RYERSONMKT 100Anthony FrancescucciWinter

MKT 100 Chapter Notes - Chapter 1: Marketing, Marketing Mix, Marketing Plan

OC8076143 Page
16 Feb 2016
9
Marketing is a set of business practices designed to plan for and present an organizations products and services in a way that builds effective custome
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