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The ultimate aim of customer relationship management is to produce ________.
A) customer equity
B) market share
C) sales volume
D) a reliable database
E) higher profit margins

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Collen VonLv2
22 Apr 2020
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Related questions

3. Which of the following best describes the production orientation? a) Manufactured goods would sell regardless of their quality, because they were in short supply. b) Businesses have one or more departments specifically designed to understand consumers' needs and readily share this knowledge across departments. c) Production capabilities exceeded regular demand, competition increased and reaching new markets became more complex. d) It uses customer relationship management software. e) It uses production management software

Within the domain of logistics management, the customer service concept implies that firms should:

A. set customer service levels and logistic costs simultaneously in order to achieve strategic goals.

B. maximize customer service levels, then make the necessary logistics decisions.

C. establish logistics costs and let customer service follow.

D. minimize customer service levels, then make the necessary logistics decisions.

E. automate customer service.

Which of the following processes is related to human resources?
A) lead tracking 
B) customer support
C) Performance appraisal.
D) order management

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