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Which of the following is true concerning market skimming?

a. It is often used to achieve early market dominance in terms of market share.

b. It is used at the decline stage of the product life cycle.

c. It is used at the maturity stage of the product life cycle.

d. It is used when demand is price inelastic.

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Jamar Ferry
Jamar FerryLv2
1 Jun 2020
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Related questions

The diffusion of innovation theory is useful to marketers in helping them
 
 
A. adjust to the performance life cycle.
 
B. avoid the cost of concept testing.
 
C. predict which types of customers will buy their product immediately and later.
 
D. predict how long it will take for a new product to gain market acceptance.
 
E. determine a target market.

Which of the following statements is true of customer relationship management?

A. It is used more by sales-oriented firms than market-oriented firms.

B. It involves linking all processes of a company from its customers through its suppliers.

C. It tries to convince potential customers to buy, even if the seller knows that the customer and the product are mismatched.

D. It is most extensively used by production-oriented firms.

Which of the following is NOT a characteristic of a perfectly competitive market?
 
A) a large number of firms in a market
 
B) selling a standardized product
 
C) substantial barriers to entry
 
D) an individual firm having no control over price

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