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Class Notes for Michael Mulvey

UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 1: Competitive Advantage, Marketing Myopia, Voice Of The Customer

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23 Feb 2016
20
A process of identifying and satisfying customer needs (while making a profit). The assets of a business count for nothing without customers. If execut
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 5: Beer In Canada, Consumer Protection

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23 Feb 2016
24
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 9: Symbolic Interactionism, Body Image, Night Game

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23 Feb 2016
24
When people go shopping they naturally say that"s me and that"s not me. We have attitudes towards everything in the world but we also flip the mirror a
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 8: Sales Process Engineering, Social Environment, Parachuting

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23 Feb 2016
14
The idea of passion and reason go long back. The distinction between passion and reason is a very old one. In moral philosophy it has often been conten
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 2: Consumer Protection, Consumerism, Clinical Psychology

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23 Feb 2016
18
Imagination is an important aspect of consumer behaviour. (wedding video in class) The cake serves as a tone to the wedding. Good service before and af
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 4: Gestation, Rideau Canal, Sanctification

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23 Feb 2016
15
A set of symbolic behaviours that occur in a fixed sequence and tend to be repeated periodically. o! You have to find the right kind of gift depending
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 3: Google Scholar, Serving Size, Microsoft Powerpoint

OC4015974 Page
23 Feb 2016
26
Find a newsworthy story in the press that reports a story of relevance to cb. Identify some research ideas that relate to the topic. Find 2-3 academic
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 12: Direct Marketing, Social Class, Social Stigma

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24 Feb 2016
16
Lifestyles: who we are, what we do o! A set of shared values or tastes exhibited by a group of consumers, reflected in consumption patterns. Pattern of
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 13: Cognitive Dissonance, Nordstrom, Tequila

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24 Feb 2016
28
A lasting, general evaluation of people (including oneself), objects, o! Vary from negative through neutral to positive o! Katz"s functional theory: at
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 18: Robertson Davies, Baby Boomers, Subculture

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24 Feb 2016
25
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 6: Maple Syrup

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23 Feb 2016
13
An overview of the perceptual process all interpretations are based on certain experiences. Experience matters because that"s where expectations come f
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UOTTAWAADM 3321Michael MulveyWinter

ADM 3321 Lecture Notes - Lecture 19: Consumer Behaviour, Acculturation, Asian Canadians

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24 Feb 2016
21
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