Homework Help for Marketing

Scenario

Between recalls on mass-produced commercial dog food and a general understanding of the benefits of a healthier diet for pets, the demand for natural or organic dog food is experiencing a significant increase.

Wanda's treats are more expensive than the mass-produced treats found in most grocery and big box stores, but she prides herself on providing high-quality products and believes that her customers are willing to pay the extra money for quality.

1. How does Wanda's strategy of being a high-quality provider take advantage of the shifts in consumer demand for healthy dog treats?

2. Identify and describe an event that might occur in the economy that would cause Wanda's strategy to no longer be successful for Salty Pawz.

If this event occurred, What actions would Wanda have to take in response, and what impact might they have on her business?

You have applied for a managerial position as a Business Development Manager in a large retail organisation. 

Following shortlisting you have been asked to attend for interview. Prior to the interview you need to send in a written portfolio which will help the interview panel to establish your suitability for the post.

Task 1 – Written Portfolio

You must prepare a portfolio of evidence which includes:

• an analysis of the characteristics of different organizational structures
• an explanation of how the culture of an organization can impact on the effectiveness of the organization
• an assessment of the impact of learning on the effectiveness of employees
• an evaluation of how working in teams can improve employee effectiveness.
•  

Extension activities:

To gain a merit grade you must also include in your portfolio analysis of:

• how different leadership behaviors impact on organizations.

To gain a distinction grade you must also include in your portfolio analyses of:

• the process and outcomes of change on the effectiveness of employees.

Task 2

You know that questions from the panel will ask for your views on certain management theories.  In preparation make detailed notes which:

• evaluate different leadership behavior theories
• analyze theories relating to work relationships and interactions.

Extension activities:

To gain a merit grade you must:

• evaluate the relevance of organizational culture theory in developing organizational effectiveness.

Task 3 – Presentation with accompanying notes

You are to make a presentation to the interview panel as part of the selection process. You should prepare a presentation with accompanying notes which shows how organizations can motivate employees in order to improve their efficiency and effectiveness. 

In the presentation and the accompanying notes, you must:

• analyze the benefits and issues with involving employees in organizational decision making
• explain different ways to motivate employees.

Extension activities:

To gain a merit grade you must provide an accompanying handout for distribution to each member of the panel.   The handout must:

• analyze how motivational theory can inform employee motivation.

To gain a distinction grade, using a business organisation of your choice, you must:

• evaluate how a named organisation of your choice motivates its employees.

The 7-step customer complaints handling process is a step process to resolve customer complaints favorably for all concerned.

1. Explain each step of this process.

1. Describe, using examples, the characteristics of FOUR different business orientations. 400 words

2. Conduct a PESTEL analysis on any organisation or industry of your choice. 400 words

3. Describe how technology and social media have influenced the buying decision process. 400 words

4. Explain the difference between segmentation and targeting. Use examples to illustrate the points you make 400 words

5. Choose any TWO brands from the same market which have a different positioning. Explain how they can both be successful. 400 words

1. Describe, using examples, the characteristics of FOUR different business orientations. 400 words.

2. Conduct a PESTEL analysis on any organisation or industry of your choice. 400 words

3. Describe how technology and social media have influenced the buying decision process. 400 words

4. Explain the difference between segmentation and targeting. Use examples to illustrate the points you make. 400 words

5. Choose any TWO brands from the same market which have a different positioning. Explain how they can both be successful. 400 words

I m pleaser to see your website and blog also I would like to share some interesting things that are I know that study is very necessary for students but, sometimes students should take rest from the study. 

Which of the following activities would LEAST likely be found in a policy to promote good supplier relationships?.

Group of answer choices

having fair and transparent process in awarding contracts

paying supplier invoices according to agreed terms.

developing open communication channels with suppliers

explaining the contract award process to the winning supplier

Case Study 1: Garnier and Revlon: In Need of a Makeover

Question 1: According to the case, what caused Garnier and Revlon to pull out of China?

(25 marks)

Question 2: Describe how the issues discussed above could have been avoided by L'Oreal when they first entered the Chinese market. (25 marks)

Case Study 2: UNIQLO: The Innovative Route in Fashion Retailing

Question 1: According to the case, what stage of the product life cycle is UNIQLO in? Why so? (25 marks)

Question 2: Assuming that you are their target customer, would you purchase UNIQLO? Why or why not? (25 marks)

Maximum 2200 words 

“brand has become one of the company’s greatest assets”. Do you agree? Justify your answers with arguments and examples

In a few years, British Sky Broadcasting has transformed the way people in Britain watch and use their television. Before Sky, people could never have imagined ordering a pizza or sending an email from their set. Today it’s an accepted thing.

Part of Sky’s success has been in its brand - in defining what makes Sky special and in expressing that difference visually, in products and in the actions of people in the company. And that brand has become one of the company’s greatest assets. Brands help companies build a relationship with a customer. A good brand not only helps differentiate a company, it also helps the customer feel something as a result. A pair of Nike trainers might make a person feel more fashionable. A Sony minidisc player might make a person feel they are at the cutting edge of miniature technology. A Rolls Royce might make a person feel that they have reached the top.

Some brands even go beyond that and become so well known that they become generic. This means they’re used as a general term for that type of product, even if it’s a competitor’s product. Walkmans and Hoovers are a good example. People Hoover the carpet, even if they’re really using an Electrolux.

A brand helps customer recognition and enables recognition to be spread by word of mouth as well as by advertising. A brand also adds value. It can allow a company to offer its products at a premium, without reducing the customers’ perception of value for money. It also allows a company to extend what they offer to the customer - if a customer trusts one product from that company, they are more likely to trust (and buy) another product from the same company.

That is why Sky has invested so much in its brand. As the first entrant 16 years ago in the field of multichannel television, it had the opportunity to build strong recognition and to even establish itself as the generic brand for multichannel television.

Source:  (viewed 10 February 2019)

QUESTIONS

1. In the above article, “if a customer trusts one product from that company, they are more likely to trust (and buy) another product from the same company”. Discuss different ways that companies can use to increase brand loyalty. Justify your answers with relevant examples. 
2. In the above article “brand has become one of the company’s greatest assets”. Do you agree? Justify your answers with arguments and examples.

 few years, British Sky Broadcasting has transformed the way people in Britain watch and use their television. Before Sky, people could never have imagined ordering a pizza or sending an email from their set. Today it's an accepted thing.

Part of Sky's success has been in its brand - in defining what makes Sky special and in expressing that difference visually, in products and in the actions of people in the company. And that brand has become one of the company's greatest assets. Brands help companies build a relationship with a customer. A good brand not only helps differentiate a company, it also helps the customer feel something as a result. A pair of Nike trainers might make a person feel more fashionable. A Sony minidisc player might make a person feel they are at the cutting edge of miniature technology. A Rolls Royce might make a person feel that they have reached the top.

Some brands even go beyond that and become so well known that they become generic. This means they're used as a general term for that type of product, even if it's a competitor's product. Walkmans, and Hoovers are a good example. People Hoover the carpet, even if they're really using an Electrolux.

A brand helps customer recognition and enables recognition to be spread by word of mouth as well as by advertising. A brand also adds value. It can allow a company to offer its products at a premium, without reducing the customers' perception of value for money. It also allows a company to extend what they offer to the customer - if a customer trusts one product from that company, they are more likely to trust (and buy) another product from the same company.

That is why Sky has invested so much in its brand. As the first entrant 16 years ago in the field of multichannel television, it had the opportunity to build strong recognition and to even establish itself as the generic brand for multichannel television.

Source: (viewed 10 February 2019)

QUESTIONS

1. In the above article, "if a customer trusts one product from that company, they are more likely to trust (and buy) another product from the same company". Discuss different ways that companies can use to increase brand loyalty. Justify your answers with relevant examples. (5 marks) (500 words)

2. In the above article "brand has become one of the company's greatest assets". Do you agree? Justify your answers with arguments and examples. (5 marks) (500 words)

Maslow's Hierarchy of Needs is the model for studying the psychological factors that affect decision making. Review Figure 3.4 in this week's reading and let's discuss how recent events might have affected consumer behaviors in terms of Maslow's Hierarchy. 

Here's an article to get you started.  You should do additional research on this topic for more examples.  

Name a stage and state what types of purchases consumers have been making that are consistent with this stage. Note any possible changes due to recent events. 
 
 

Evolving priorities:  Covid-19 rapidly reshapes consumer behavior.  PWC.  

Why are free and uncontrolled media important to a country? How does it affect ethicAl responsiblilite