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HEJ 231 (15)

Class Notes for HEJ 231 at University of Tasmania

Media Cultures

HEJ 231 Lecture Notes - Lecture 11: Transmedia Storytelling, Extortion, Consumerism
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Media Cultures week 11: Childrens media cultures Exam details provided in week 13: incorporating the last three weeks of material content will be included Reading: Buckingham and Green: structure, agency and pedagogy in ...

Journalism, Media and Communications
HEJ 231
Dr Graig Norris
HEJ 231 Lecture Notes - Lecture 7: Reality Television, Paratext, Discourse Analysis
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Media cultures week 7: Crowdsourcing Spreadable media module Anything that has a sense of media construct Deliberate set of toolkits related to a media sphere, of media production, and media interests This discussion i...

Journalism, Media and Communications
HEJ 231
Dr Graig Norris
HEJ 231 Lecture Notes - Lecture 6: Intertextuality, Spreadability, Rebecca Black
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Media cultures week 6: Memes Memes: snippets, short kinds of short cuts, material, referencing themestexts Parody Generation of various imagery in which different in jokes are occurring Minor subcultural communication Beco...

Journalism, Media and Communications
HEJ 231
Dr Graig Norris
HEJ 231 Lecture Notes - Lecture 3: Gift Economy, Digital Economy, Web 2.0
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Media cultures week 3: Youtube Lessig: We need to be careful to ensure that media culture doesnt persist and turn into a readonly culture, in which the audience is passive Has been participatory, read and write culture o...

Journalism, Media and Communications
HEJ 231
Dr Graig Norris
HEJ 231 Lecture Notes - Lecture 2: Collective Intelligence, Killer Application, Moral High Ground
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Media Cultures week 2: Web 2.0 Why do people pirate: Australians Parents buy which is unique to Australia Globally available right away o If it were available immediately then people wouldnt mind buying it o Companies ke...

Journalism, Media and Communications
HEJ 231
Dr Graig Norris
HEJ 231 Lecture Notes - Lecture 2: Connotation, Denotation, Family Values
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Journalism week two: Introducing Textual Analysis Textual Analysis: a way at looking closely and critically at texts - Images are powerful and carry meaning - Decoding images - Signs, signals in the ima...

Journalism, Media and Communications
HEJ 231
Dr. Craig Norris
HEJ 231 Lecture Notes - Lecture 3: Media Factory, Engagement Ring, Adbusters
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Journalism week three: Text and Audiences - How do texts invite a particular response, frameworks of meaning, particular understanding o How ads talk to readers o How audiences speak ...

Journalism, Media and Communications
HEJ 231
Dr. Craig Norris
HEJ 231 Lecture Notes - Lecture 5: Motion Capture, Universal Language, Amedia
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Journalism week five: Myth: in order to understand myth we need to understand how a sign.. goes beyond the literal meaning part of metonymy brings about a whole bunch of meanings, narratives complex things: pride, the ...

Journalism, Media and Communications
HEJ 231
Dr. Craig Norris
HEJ 231 Lecture Notes - Lecture 12: Product Placement, Participatory Culture, Disruptive Innovation
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Journalism week 12: Participatory Culture Shift from previous model of media engagement (broadcast model) to post broadcast o Not simple broadcast, it is participatory o Voice of audiences more visible o Who are these peo...

Journalism, Media and Communications
HEJ 231
Dr. Craig Norris
HEJ 231 Lecture Notes - Lecture 11: Semiotics, High Culture, Fine Brothers
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Journalism week 11: media franchises and world-building Allows us to see some interesting ideas about the audience: - who they are and what is interesting about them - point to the need for new models to occur ...

Journalism, Media and Communications
HEJ 231
Dr. Craig Norris
HEJ 231 Lecture Notes - Lecture 10: Survival Game, List Of Playstation Home Game Spaces, Moral Panic
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Journalism week 10: media audiences Looking at media audiences iterations, discussions, theories around audiences Anderson FAQs on Violent Video Games and other media violence Jenkins: Reality bytes Highlight the polar...

Journalism, Media and Communications
HEJ 231
Dr. Craig Norris
HEJ 231 Lecture Notes - Lecture 9: Mockumentary, Damien Leith, Product Placement
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Journalism week 9: Celebrity and Audiences Reality TV and disposable celebrities: think about the relationship between the media and the ordinary world gives us an inclination about what everyone else is doing without ac...

Journalism, Media and Communications
HEJ 231
Dr. Craig Norris
HEJ 231 Lecture Notes - Lecture 7: Robert Durst, Moral Panic, Elizabeth Hurley
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Journalism week 7: Celebrities Do we like celebrities, do celebrities influence because we relate to them: Carrie Bikmore: downtoearth approach to advertising o This product works for me, though I dont know much about it ...

Journalism, Media and Communications
HEJ 231
Dr. Craig Norris
HEJ 231 Lecture Notes - Lecture 6: Rimmel, Diazepam, Shane Warne
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Journalism week 6: Media industries: metaphor of an ecosystem, balancing out is achieved through different industries interactions between industries not just about what is being produced and how it is being circulated, ...

Journalism, Media and Communications
HEJ 231
Dr. Craig Norris
HEJ 231 Lecture Notes - Lecture 4: Transmedia Storytelling, Culture Jamming, Metonymy
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Journalism week 4: Metaphor colour connection: colour as a signifier, linking the person in the ad to the fragrance metaphor isnt just about beauty and fame host of qualities associated with the people and the product ...

Journalism, Media and Communications
HEJ 231
Dr. Craig Norris
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
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