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200911 (10)

Class Notes for 200911 at Western Sydney University

Enterprise Innovation and Markets

200911 Lecture 12: EIM-week 12 - Starting an enterprise: The Entrepreneurship Alternatives
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Week 12Chapter 11)Starting an enterprise: The Entrepreneurship Alternatives 11.1 explain three major issues to consider before going into business 11.2 compare and contrast advantages and disadvantages of starting a new bu...

University of Western Sydney
200911
John Hayek
200911 Lecture Notes - Lecture 11: Intrapreneurship
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The entrepreneurial process 10.1 define entrepreneurship 10.2 explain what is special about small businesses 10.3 understand the basics of how to start a new venture 10.4 outline the resources that support entrepreneurship...

University of Western Sydney
200911
John Hayek
200911 Lecture Notes - Lecture 8: Oligopoly
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Chapter 8) Market structures: Imperfect competition (oligopoly,monopolestic competition) and monopoly 8.1 describe the concept of market structure and how this enables us to understand those markets which diverge from perf...

University of Western Sydney
200911
John Hayek
200911 Lecture 7: EIM-week 7 - Economic Decisions and Market structure -Perfect competition
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Chapter 7) Economic Decisions and Market structure Perfect competition (Theory of competitive firm) 7.1 Outline the different types of costs a firm faces, and the relationship between average and marginal costs 7.2 Explain...

University of Western Sydney
200911
John Hayek
200911 Lecture Notes - Lecture 6: Macroeconomics
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WEEK 6) ECONOMICS Demand and supply 6.1 explain the key concepts that define core ideas in economics 6.2 understand what markets are and outline the principal markets that make up the economy 6.3 distinguish between microe...

University of Western Sydney
200911
John Hayek
200911 Lecture 5: EIM week 5- Elements of the marketing mix
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Chapter 5)Elements of the marketing mix 5.1 explain the elements of the marketing mix 5.2 define product, understand how products are classified and outline how an organisation can differentiate its product. 5.3 understand...

University of Western Sydney
200911
John Hayek
200911 Lecture 4: EIM week 4- Identifying customers
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WEEK 4 Identifying customers 4.1 .1 Explain the broad concept of a market 4.2 Understand the target marketing concept 4.3 Identify market segmentation variables for consumer business markets, and develop market segment pr...

University of Western Sydney
200911
John Hayek
200911 Lecture Notes - Lecture 3: Swot Analysis, Ultra-High-Definition Television
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CHAPTER 3) MARKETING,THE ENVIRO AND MARKET ANALYSIS 3.1 provide overview of marketing and the marketing process (UCCD) 3.2)recognise that marketing involves a mutually beneficial exchange of value 3.3)describe the marketin...

University of Western Sydney
200911
John Hayek
200911 Lecture 2: EIM -week 2 - Creativity,innovation and Entrepreneurship
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Chapter 2)CREATIVITY,INNOVATION,OPPORTUNITIES 2.1 understand nature of creativity and creative proccess 2.2diff ways creativity can be deployed for innovation creativity as a proccess 2.3understand components of creativity...

University of Western Sydney
200911
John Hayek
200911 Lecture Notes - Lecture 1: Union Internationale De Pentathlon Moderne
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Enterprise innovation and markets introduced to ey concepts,business models and issues surrounding contemporary business understanding of private enterprise systembusiness ownership,implications of marketing and economics ...

University of Western Sydney
200911
John Hayek

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