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MARK3082 (5)

Class Notes for MARK3082 at University of New South Wales

Strategic Marketing Management

MARK3082 Lecture Notes - Lecture 5: Cluster Analysis, Sports Sedan, Extrapolation
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Week 5 Lecture 5 Customer heterogeneity All customer differ Customer heterogeneity is variation among customers in terms of their needs, desires, and subsequent behaviours In response, firms are targ...

Marketing
MARK3082
Jack
MARK3082 Lecture Notes - Lecture 4: Data Analysis, Rationality, Regression Analysis
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Week 4 Lecture 4 Advance selling Examples: movie tickets, preorders, hotel bookings, air ticket bookings Advance selling occurs when sellers allow buyers to purchase at a time preceding consumption New technology Eticket S...

Marketing
MARK3082
Jack
MARK3082 Lecture Notes - Lecture 3: Third Order, Bertrand Competition, Non-Cooperative Game Theory
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Week 3 Lecture 3 Price discrimination Price customisation Customers have different willingnesstopay (WTP) Tastepreference Attribute performance Usage rate Category knowledge experts vs novice Income How to customise price ...

Marketing
MARK3082
Jack
MARK3082 Lecture 2: Seminar week 2
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MARK3082 Seminar 2 1. Definition of Marketing Strategy Process of matching the firms strengths to the markets needs. A successful marketing strategy for one firm would not guarantee to produce the same...

Marketing
MARK3082
Jack
MARK3082 Lecture Notes - Lecture 1: Price Discrimination, Reservation Price, Demand Curve
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Seminar 1 WEEK1 1. Microeconomicselasticity It is the measure of a variables sensitivity to a change in another variable: a measure of responsiveness due to a change Price elasticity of demand: responsiveness of change in ...

Marketing
MARK3082
Jack
Business Administration
BUS 343
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Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
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