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Class Notes (1,030,057)
AUS (35,043)
UWS (432)
100706 (12)

Class Notes for 100706 at Western Sydney University

Advertising: An Introduction

100706 Lecture 10: Advertising -The end of the world Documentary
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WEEK 10 : The end of the world :Documentary Herbal essences Eroticism,love ballpoint Spelllove potion Ball point pen wearing sunglasses Capitalismrevolutionary landscape (productiondistributionconsumption) new industry dea...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture 8: Advertising-media event
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WEEK 8MEDIA EVENT Mfa awardsMedia Federation Awards demonstrate the role industry plays in growing clients businesses. Its a celebration of the best work in the past year. Work that has progressed our industry. Work that h...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture 13: Advertising -Legends
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WEEK 13:LEGENDS Malboro Man: Mild as MAY 1920s Focused on women In 1940sfocused on menrugged guys with tattoos,baseball players, Linking lung cancer to smoking readers digest 1957sales 20 billion 10 years thanks to malbro ...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture Notes - Lecture 12: Puffery
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WEEK 12LEGALS,MORALS,ETHICS Know the lawcompetitions Apply for a permit for a game of chance Prize restrictionsno cosmetic surgery Rules on promotions of competition Different rulesregulations for each state and territory ...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture 11: Advertising-HOW ADS HOOK
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Week 11How Ads Hook Advertisingnon moral force,like electricity,which note only illuminates but electrocutes .Its worth to civilisation depends upon how it is used (J WALTER THOMPSON 1925) Advertising is cumulativeevaluate...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture Notes - Lecture 7: Ntop, Interactive Advertising, Uch
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WEEK 7MEDIA Ultimate goalreach audience with right message, in best possible way at the right time Cost per lead,view,click Channel 71.2 million viewerhome away10,000 dollars 10,000 dv 1.2 :0,8 c per view Cost per audience...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture Notes - Lecture 6: Anthropomorphism
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WEEK 6 Production Bring big idea to lif ake creative concepts and produce final ad Requires Patience,persistence,motivation Extreme production challenges Tooheys extra drypig tongue Evian baby campaign Babies leave water,d...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture Notes - Lecture 5: Oneword
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WEEK 5 CREATIVE Creative team Art directorr sponsible for look and design of ad sketches,layouts visually orientated Copyrighterresp for wording of ad slogan,jingles,copysales,brochures,webite content,dm Prolific readers C...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture 4: Advertising:Strategy
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Week 4STRATEGY Lecture 1insighttelstra: new feelinghow new phone makes us feel Nissan divided potential market into 6 groups Each group need new message Defining strategic Approaches Good ads dramatise benefit TYPES OF STR...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture 3: Advertising-Research
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Week 3RESEARCH Lecture 3.1 Market research activity of gathering info about consumers needs a nd preferences Insightsdeep understanding of person or thing Importance of research: centers around your customer Keeps u focuse...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture 2: Advertising-Creating strategy
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Week 2 Felton Chapter 1, 7, 25 Creating strategy Telling Stories Human Truth Good ad: Create suspense Draw attention Mystery Visuals Short and consise sayings Unexpected Coloursreflect brand Triggers emotional response Sto...

University of Western Sydney
100706
Hailey Von Giese
100706 Lecture Notes - Lecture 1: Rolex
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Week 1 strong brands,strong campaigns Legendary campaignlydon baine johnson (elect the opposition and ull get a nuclear war) Criteria of strong campaigns: Relevance Insight Memorability Strong brand tatoos 1. harley davids...

University of Western Sydney
100706
Hailey Von Giese

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